please call me villy.
my government name is
long and unpronounceable.

TL;DR
She. Her. Hers. Yes-and kind of person.
Organized to a fault.
Speaks 4.5 languages.
Holder of unidentified accent.
Fun to work with. Great with deadlines.
Weirdly good at working with young talent.
Teacher of the Year at Miami Ad School.
The year was 2023.
Writes in Traditional, Digital, Social, UX.
Strategist in another life.

Check my resumé below

THE LONGER READ

I’m a jack of all trades and master of quite a few, to be honest.

First of all, I took a 10-week pottery class and, by the end of it, I had made a functional mug and dish.

Then, I poured my heart into comedy and completed a sketch writing class at UCB. I still write, watch and very much enjoy comedy in all its forms.

Over the past 20+ years, I’ve been studying the piano. I have a degree in classical piano performance and fugue composition from the National Conservatory of Greece.

If that’s not enough education, I took copywriting classes at Miami Ad School on top of my ~15 years of experience.

I also have a MSc in Computer Engineering from the University of Thessaly and a certificate of advanced studies in Software Engineering from Columbia University in NYC.

Most of all, I’m a proud 1st generation US citizen.
Do you know the amount of creative skills needed to build a life in a completely new country, on 0 contacts? I do.

RESUMÉ, EXPANDED

    • Golden Tripod Award Nominee (2023), ATL

    • Miami Ad School: Teacher of the Year (2023)

    • American Advertising Federation, Florida Chapter - 1st prize: ARKhive (2017)

    • Clio - Experiential: Marc Jacobs Daisy Store (2016)

    • The Drum Awards - Content: Fantasy Flight (2016)

  • Associate Creative Director / Copy

    Arnold Worldwide
    Full-time
    5/2025 - Now

    *****

    Senior Creative / Copy

    Level Studios / Publicis Groupe
    Part time, Contract, anything in between
    6/2022 - 5/2025
    NYC

    Clients:
    Walmart, Brightspeed, Verizon, Audible, Apple, Starbucks, Goldman Sachs

    *****

    Creative Director / Copy

    Freelance
    2017 - Now
    NYC, LA, DC, ATL, MIA

    Where: VICE Media Group, McCann, Havas Health+, Gopuff, Ideas United, Advoc8, Movement Strategy, BYTE, GALE Partners, SuperHeroes, MediaMonks, TAG, MediaQuery, Barrows

    Clients: Netflix, Levi’s, Sherwin-Williams, Candy Crush, Moda Operandi, J&J, P&G, Movado, YouTube, Milani Cosmetics, J.P. Morgan Chase, Niantic

    What: SuperBowl campaigns, tons of social content, co-branded content, video scripts, big ideas, small ideas, OOH, TV and Radio. Some of it in Spanish, too.

    *****

    Staff Lecturer

    Miami Ad School
    2017 - Now
    NYC / MIA

    I teach creative strategy for Portfolio and Strategy Bootcamp students. It’s fun.

    *****

    Senior Creative Strategist

    Some Spider Studios
    2019 - 2021
    NYC

    Some Spider Studios is the leading publisher in identity brands, among them Scary Mommy, The Dad and Fatherly. I help create strategies and ideas that add value for our partners and revenue for us. Sounds like a win win. It is. So far, I’ve helped our Sales Team generate 7-figure worth of business, through meticulously crafted proposals that make heads turn, hearts flutter and thumbs stop.

    *****

    Lead Digital and Content Strategist

    Fabrik
    2018 - 2020
    LDN / NYC

    Fabrik is an innovative online portfolio platform geared towards professionals in the art, filmmaking and design space. For the past years, I have been responsible for all their digital and social media communications. From posts, to paid campaigns to newsletters and interviews, I took great pride in growing a vibrant, engaged online community and working with the product team to mature a product, define and occupy its rightful white space.

  • Guest Lecturer
    University of the Arts London
    2019 - 2022

    Helping post-grad students get inspired and join the wonderful world of advertising, while learning the ins and outs of the industry.

    *****

    Guest Lecturer
    King’s College London
    2015 - 2018

    Series of lectures to under and post grad students in the field of digital humanities. I mostly cover the subject of creativity in the digital era and the multidimensional communication space that has shifted the notion of who can be a creative.

    *****

    Senior Social and Content Strategist‍ ‍
    BMB London
    2016 - 2017

    BMB is an integrated creative agency, developing brilliantly populist ideas that give brands a greater share of the future. My job there was to uncover the latest trends and formats in social and digital media and put them into creative action.

    *****

    Senior Social and Content Strategist
    Catch London
    2016

    Catch is UK's first post-digital creative agency. Award-winning, creative and geeky all at the same time. Proud to have worked as a member of the creative team along with a fantastic squad of strategists, designers and developers to deliver cross-channel strategies for new and existing clients, that extend the boundaries of traditional social and digital media.

    *****

    Lead Strategist
    Cult LDN
    2014-2016

    My key responsibilities included delivering digital campaigns that live on multiple channels, championing the infinite capabilities that social and digital media offer, to clients and internal stakeholders, unearthing key industry insights and trends to facilitate the ideation of groundbreaking ideas.

    *****

    Social Media Strategist
    Freelance UK
    2012 - 2014

    After working in the Tech Sector, I said “Social Media? That looks easy!” and the rest is history. I got entangled in the ad world and not looking back!