Creative Director / Copy

Freelance
2017 - Now
NYC, LA, DC, ATL, MIA

Where: VICE Media Group, Publicis Groupe, McCann, Havas Health+, Gopuff, Ideas United, Advoc8, Movement Strategy, BYTE, GALE Partners, SuperHeroes, MediaMonks, TAG, MediaQuery, Barrows

Clients: Netflix, Levi’s, Apple, Starbucks, Goldman Sachs, Sherwin-Williams, Candy Crush, Moda Operandi, J&J, P&G, Movado, YouTubeMilani Cosmetics, J.P. Morgan Chase, Niantic

What: SuperBowl campaigns, tons of social content, video scripts, big ideas, small ideas, OOH, TV and Radio. Also in Spanish.

*****

Staff Lecturer

Miami Ad School
2017 - Now
NYC / MIA

I teach creative strategy for Portfolio and Strategy Bootcamp students. It’s fun.

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Senior Creative Strategist

Some Spider Studios
2019 - 2021
NYC

Some Spider Studios is the leading publisher in identity brands, among them Scary Mommy, The Dad and Fatherly. I help create strategies and ideas that add value for our partners and revenue for us. Sounds like a win win. It is. So far, I’ve helped our Sales Team generate 7-figure worth of business, through meticulously crafted proposals that make heads turn, hearts flutter and thumbs stop.

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Lead Digital and Content Strategist

Fabrik
2018 - 2020
LDN / NYC

Fabrik is an innovative online portfolio platform geared towards professionals in the art, filmmaking and design space. For the past years, I have been responsible for all their digital and social media communications. From posts, to paid campaigns to newsletters and interviews, I took great pride in growing a vibrant, engaged online community and working with the product team to mature a product, define and occupy its rightful white space.

Guest Lecturer
University of the Arts London
2019 - Now

Helping post-grad students get inspired and join the wonderful world of advertising, while learning the ins and outs of the industry.

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Guest Lecturer
King’s College London
2015 - 2018

Series of lectures to under and post grad students in the field of digital humanities. I mostly cover the subject of creativity in the digital era and the multidimensional communication space that has shifted the notion of who can be a creative.

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Senior Social and Content Strategist
BMB London
2016 - 2017

BMB is an integrated creative agency, developing brilliantly populist ideas that give brands a greater share of the future. My job there was to uncover the latest trends and formats in social and digital media and put them into creative action.

*****

Senior Social and Content Strategist
Catch London
2016

Catch is UK's first post-digital creative agency. Award-winning, creative and geeky all at the same time. Proud to have worked as a member of the creative team along with a fantastic squad of strategists, designers and developers to deliver cross-channel strategies for new and existing clients, that extend the boundaries of traditional social and digital media.

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Lead Strategist
Cult LDN
2014-2016

My key responsibilities included delivering digital campaigns that live on multiple channels, championing the infinite capabilities that social and digital media offer, to clients and internal stakeholders, unearthing key industry insights and trends to facilitate the ideation of groundbreaking ideas.

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Social Media Strategist
Freelance UK
2012 - 2014

After working in the Tech Sector, I said “Social Media? That looks easy!” and the rest is history. I got entangled in the ad world and not looking back!

This is where it gets weird.

I got a MEng in Computer Engineering in 2008.

I attended Miami Ad School’s Creative Copywriting courses in 2017.

And because my nerd cred needed some grease, I went to Columbia University in NYC and got another degree in Software Engineering in 2021.

Yes, I’m a Creative Director.
Just a bit of a nerdy one.