SPILL IT!

BODYARMOR wanted to drive awareness around BODYARMOR LYTE and SPORTWATER and zhuzh up its appeal, by highlighting its Commit To Fit - New Year, New You messaging.

Thriving in a demanding world is… really hard. And some people have it at least partially figured out — not by “Live, Laugh, Love-ing” their way to wellness, but by discovering what works best for them.

Leveraging Refinery29’s über popular Spill It YouTube franchise and Love Island darling Cash Proudfoot, we showed how real people manage to stay healthy, happy and hydrated, by spilling what's in her bag.