WINNING SMILES

Directing, Creative Direction
Client: Invisalign, NFL | Agency: Ideas United

  • Invisalign’s core narrative “Invis is trusted by the pros” means many different things, but it takes on a whole new meaning during the biggest game of the year. To celebrate Super Bowl, we invited the biggest NFL stars, who also happen to be Invisalign customers to share their stories of winning smiles. This way, we helped fans feel the importance of an Invisalign smile and understand the facts behind the world’s most advanced clear aligner system.